Have you noticed to ever-growing number of roasters offering their coffee in a Kcup? Big names from Starbucks to Folgers, Dunkin Donuts to Caribou are jumping on the Keurig Kcup coffee train. This is great for you the consumer but, poses the question of which to choose.
Up this week we are thrilled to introduce Caribou Coffee! How cool is it that we get to partner with such a well-loved, expert in the coffee field. A coffee celebrity of sorts. With Caribou Keurig Kcup coffee you can enjoy famous coffee-house roasts in your own home at a fraction of the cost!
Every year Caribou coffee travels the world to find the highest quality beans to bring home to you. Because of their size they are able to source beans that may not be available to small roasters or too limited in supply for a larger roaster. Their mid size is just right. The Caribou roast masters take personal responsibility for what is in your cup.
Caribou has a program called “do good” which is their unique version of corporate responsibility. Do good consists of 3 area, sourcing, environment and community. Sourcing of course includes the coffee itself but, Caribou takes it a step further and includes every product they touch, cups, napkins, dairy and store equipment. Environment is about partnering with Rainforest Alliance, recycling, water conservation, waste reduction and energy efficiency. Last but not least community, consisting of giving efforts raised through Amy’s Blend, donations to the internal nonprofit Caribou Cares, food donation program, and volunteer hours.
I am always pleased when a company creates a great product AND does is mind fully. Caribou easily falls into this category.
Caribou was one of the front-runners joining the Keurig revolution several years ago. There are several roasts available:
I have a philosophy with purchases… I truly believe that it is more cost efficient to go with a higher quality product that you know you are going to be pleased with rather than an off brand that might be ok. We are all looking for a good deal, I do it everyday but, if you end up with second-rate product that you aren’t quite happy with it is such a waste. Brands like Caribou may be slightly higher in cost than others, but, when you compare the quality to the renegade K-cups that you are finding on the market today (Grove Square) there is no competition. Caribou is going to blow them away on taste, quality and corporate responsibility. With Caribou and any Keurig endorsed K-cups you truly will get much more bang for your buck!
Ok, I will get off my soap box now : )