Many years ago two men showed up at our offices with a cochomamy coffee brewer that used these goofy little things called K-cups. We could not pronounce the company name, there was only a handful of flavors to choose from and it was not sold in any retail stores. NO ONE had heard of a Keurig. Quite frankly we were skeptical but, intrigued. We decided to take a leap of faith and it has been a whirlwind ever since.
Fast forward 10 years and man o man have times changed. There are now hundreds and hundreds of different K-cup coffees, teas and hot cocoas available every where you turn. It seems as if everyone has jumped on the K-cup coffee bandwagon. All of this variety offers the consumer a wonderful amount of choices.
But, with so many companies launching their own version of the original K-cup problems occur. These companies are not familiar with Keurig technology and are not capable of producing a product that meets the high standards of taste and quality that you have come to know and love from Keurig. Not to mention the fact that these renegade K-cups may damage or decrease the life of your brewer, as well as affect your units warranty.
Luckily, we have Keurig on our side. In order to protect us from sub par K-cups Keurig has begun placing a Keurig brewed seal on all products that meet their stringent standards. The good news is this does not limit your choices, there are still over 250 varieties available with the seal. Aside from Green Mountain Coffee Roasters (Keurig is a wholly owned subsidiary of GMCR) there are many roaster that have earned a Keurig brewed seal including (as of the time of this writing):
Barista Prima, Bigelow, Cafe Escapes, Caribou, Celestial Seasonings, Cinnabon, Coffee People, Diedrich, Donut House Collection, Eight O'clock Coffee, Emeril's, Folger, Gloria Jeans, Kahlua, Newman's Own, Revv, Snapple, Starbucks, Swiss Miss, Tetley, The Original Donut Shop, Timothy's, Tully's, Vitamin Burst and Wolfgang Puck.
Where can these K-cup coffees be found? All approved distributors will carry only these brands in the best interest of their customers. You can also purchase from retail establishments but, beware, the renegades will be sitting right there on the shelf next to the good guys. They will even try to trick you by making statements such as "for use in single serve systems", that is not good enough.
This rule of thumb also applies to Keurig accessories and cleaning products. I should reiterate, this applies especially to accessories and cleaning products : )
The only way to be sure is to look for the seal.
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