Coffee Bean and Tea Leaf (CBTL) is another of the most recent companies to jump on the Keurig K-cup bandwagon and we are so thrilled to have them!
CBTL has a rich history in the coffee business starting with their retail stores. The first of these famous shops opened in Brentwood, CA in 1963. They were founded by Mona and Herbert Hyman who held quality and sustainability as their core values. This business model proved quite successful for the couple who opened many more locations all over the country. Today there are over 900 CBTL shops in nearly 27 countries. They are currently the oldest and largest privately held specialty coffee and tea retailer in the United States.
With CBTL's constant pursuit of high quality, they have chosen to take on the task of sourcing coffee beans and tea leaves themselves. On staff professionals travel the globe visiting private coffee farms and tea estates whom they have built a long standing relationship with. These farmer are well aware that nothing less than the best will do as CBTL will only consider the top 1% of arabica beans to be served to their customers.
Not only do they source the beans themselves, they also handle the roasting. They have chosen a small batch method producing consistent results time after time.
Affectionately referred to as "The Bean" CBTL is a hot spot for Hollywood celebrities and their entourages. California will forever be the real home of CBTL but, in recent years residents of Asia have seen a huge increase in the number of shops in their country.
CBTL joined the single serve arena in 2010 with their own unique one cup coffee brewer. They saw moderate success with their invention however, they just couldn't compete with their rival- Keurig. Several retailers stopped carrying the CBTL brewer opting instead for the ever popular Keurig units and K-cup coffee.
If you can't beat 'em, join 'em.
The writing was on the wall for The Bean, they had to do something to combat the unstopable Keurig train. They wisely put their pride aside and partnered with Keurig to manufacture four varieties of CBTL exclusive K-cup roasts:
I have to say that these are an amazing addition to to Keurig approved K-cup line up! I love when I see well established respectable companies coming on board giving us more and more stellar coffees to choose from.
Have you tried the Coffee Bean and Tea Leaf Keurig K-cup coffees? Which was your favorite?