KEURIG 2.0, FRIEND OR FOE?

Posted on Thu, Aug 28, 2014

Keurig_2.0_what_you_need_to_know

The Keurig world is a buzz with excitement since the long awaited launch of their next generation of brewers- Keurig 2.0. This new and improved coffee brewing system promises state of the art performance and function as well as simplicity and convenience above and beyond what we have already come to expect from Keurig. There are a myriad of new features, each of which seem to answer pretty much every consumer demand we have ever heard- kudos to Keurig for listening to their users! 

First and foremost we will now have the ability to brew a four cup carafe in addition to the normal single serving! When one cup just isn't enough, simply pop in a K-carafe cup and the machine automatically knows to brew on a 4 cup setting. Giving you enough coffee to enjoy with a friend.  

In addition, 2.0 offers improved technology for a better cup of coffee, as they say "hotter, stronger, faster". Not only that, but the intelligent design allows the brewer to determine the optimal setting for each and every variety of coffee making seamless adjustments for different roast styles and strengths. 

There are now a whopping 9 or 10 (depending on the model) different brew sizes to choose from, giving you complete control over your perfect cup of coffee. The water reservoirs have increased in size holding up to 80 ounces with easy pour design. They have added an auto brew setting for the carafe size so that you can wake up to a freshly brewed pot of coffee every morning! This machine will brew both K-cups and Vue cups for ultimate variety. 

What about the price, it must cost an arm and a leg, right? Nope. I for one was shocked by the current retail pricing of the Keurig 2.0- they seem to be varying between $149- $199, quite a value I must say. 

Here is where the controversy comes in.  You may have noticed that over the past year the design on the lids of your favorite K-cups have changed a bit. They now come equipped with a DRM which allows the unit to recognize the K-cup for optimal brewing as I mentioned above but, it also is required for the Keurig to function period.  In other word, non Keurig approved, renegades, generics or knock offs will not function in 2.0

Keurig_Non_approved_K-cup_coffees

Keurig_approved_K-cups
 

Some see this as an infringement on their right to choose any K-cup.  The nay sayers feel that this will limit their choices and leave them with a select few K-cups to brew.  

Although, I do see and accept that point, we are American's we dont like to be told what to do.  But, in my humble opinion it is an overreaction.   

There are currently 290 Keurig approved K-cups available from 50 different roasters.  This number grows every single day. Seriously people, how much freaking more variety do you need?  Yes, you can not brew the bargain basement generics (which really are not even that much cheaper) but, why do you want to use those "K-cups" anyways?  They can potentially harm your unit, reduce its performance and quite frankly they don't taste good anyways. Some see this as Keurig trying to squelch their competition and I am sure that is part of it.  But, from my extensive experience, they don't settle for less than the best. If the coffee is not up to their standards, they do not want their name associated with it.
 
Keurig_2.0_coming_soon

Friend or foe? 

Remains to be seen but, so far I am predicting bff forever!
 
P.S. I highly recommend purchasing a stainless steel carafe to use with your Keurig 2.0.  The plastic one that comes with the unit simply does not hold heat.

 Purchase Keurig 2.0 coffee makers here:>>

Additional resources:

Topics: Keurig K-cup FAQ's

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