Lavazza is perhaps one of the most successful coffee roasters in the world. This remarkable company single handedly owns almost half of the market share in Italy and distributes their high quality, unique coffee to over 90 countries. It all started in 1895 with Luigi Lavazza and has skyrocketed ever since.
The 4th generation of the Lavazza family is still actively involved in the operations, making the bold (yet brilliant) decision to join forces with Keurig creating the first ever Lavazza Keurig K-cup line of coffees.
There are four varieties of Lavazza coffee available in the K-cup single serve format:
All of the Lavazza coffees are roasted with a classic European flair resulting in an espresso like taste and boasting a bit more depth and darkness than most American coffees.
With such a rich history and unique charachteristics I was anxious to sample this line of K-cup coffees. I chose to try Classico first.
I brewed my Classico K-cup on the highest water setting of my Keurig knowing that an Italian coffee can easily stand up to the extra water without tasting "thin". The result was a nice rich brown color that was very dark as suspected but, because it is a medium roast K-cup there was a bit of translucency around the top edges of my mug.
The aroma was strong and smelled woodsy. The first sip displayed a very pleasant, very short lived dash of bitterness on the front of my tongue, followed by rich citrusy coffee flavors packed with depth and lingered for some time. Classico has a understated espresso flair. This K-cup reminds me very much of Green Mountains French Roast but, perhaps slightly more mild.
If you are in search of a K-cup that offers just a little more sophistication without tasting burnt or extreme, this is a really great choice. It is a perfect inro to the world of European roasting.
I would recommend this K-cup coffee to all medium and dark roast fans. Flavored or light roast lovers, this is not the K-cup for you.
Do we have any faithful Lavazza drinkers out there? Have you tried Classico and if so, how would you describe it?