According to Wikipedia, overchoice is a cognitive condition that causes difficulty in making decisions when faced with too many choices [1]. I bet many Keurig® coffee drinkers suffer from this condition. How do they expect us to choose a flavor when there are so many?

I was on a road trip last week and survived thirteen hours in the car thanks solely to McDonald's coffee. I thought I was sacrificing by resorting to a fast food cup of joe but that was a galaxy away from the truth. Instead, I found myself back at the drive-thru for a second cup of McCafe.

I see it all the time. A massive collection of K-cup® pod boxes of various flavors, several are seemingly untouched, others are nearly empty. New Keurig® brewer users and veterans alike, tend to struggle with putting together a balanced ensemble of roasts to satisfy every type of coffee preference. This is a common phenomenon in commercial settings but, homes fall victim as well. Keeping a well-rounded variety of K-Cup® pods on hand is essential for a large family and entertaining guests. 

There is no denying it, Dunkin Donuts is a true icon in the coffee world. Pretty impressive for a company that started out selling donuts a mere 66 years ago. In that time I would venture to say that donuts are now playing second fiddle. It is no wonder with the consistent smooth characteristics their roasts bring, Dunkin Donuts coffee was destined to be a star from day one.